I contribute to Google Maps whenever I can, in my local language. It’s rewarding to see the views my contributions get when I receive email alerts from Google Maps.
There was a meme teasing Google Maps for directing people to a river or canal, but that meme isn’t as popular these days. Maps has improved a lot, especially in small towns, and now even has street view!
It's an amazing read, the solution approach is so empathic. Would somehow like to understand how ethnographic studies at the scale of India's road network is carried out logistically.
I’m not sure I fully understand your question. Ethnographic research pointed at how we could incorporate landmarks into directions and wayfinding in a natural, intuitive way.
The research was not conducted across all of India and didn’t provide specific solutions. Rather, it unlocked “how” Google Maps could adapt to work in India.
Surprised that Google is letting you share this stuff public-ally. I would imagine they would like to keep such process trade secret. How altruistic of Google!
Cool product story. Also impressive user research. I've myself been guilty of being stumped on the right way to do user research to get to what we need. This was super creative from the team.
So, conclusion is that we have to know ground realities and user insights before launch a product.. right?
Wow, glad I came across this post!
I contribute to Google Maps whenever I can, in my local language. It’s rewarding to see the views my contributions get when I receive email alerts from Google Maps.
There was a meme teasing Google Maps for directing people to a river or canal, but that meme isn’t as popular these days. Maps has improved a lot, especially in small towns, and now even has street view!
It's an amazing read, the solution approach is so empathic. Would somehow like to understand how ethnographic studies at the scale of India's road network is carried out logistically.
I’m not sure I fully understand your question. Ethnographic research pointed at how we could incorporate landmarks into directions and wayfinding in a natural, intuitive way.
The research was not conducted across all of India and didn’t provide specific solutions. Rather, it unlocked “how” Google Maps could adapt to work in India.
The specifics and scaling came next.
Wow - love this - good old-fashioned ethonographic research wins the race, and stands the test of time. Good on you, Olga!
Enjoyed reading this article, gained valuable insights!
Ironically big bazaar is no more... But great read!
Excellent share. Thank you. If you're ever up for it, would love to have you on my newsletter to share your insights.
Sure, I’d be happy to chat.
Insightful and inspiring journey. Thanks for sharing.
Surprised that Google is letting you share this stuff public-ally. I would imagine they would like to keep such process trade secret. How altruistic of Google!
Just wow! Excellent user research and evolution of the product. Highly impressed
Very insightful
Good insights on the thought process and implementation followed for this amazing product :)
Great to hear this story, deeply inspiring.
Very insightful, Interesting read!
Cool product story. Also impressive user research. I've myself been guilty of being stumped on the right way to do user research to get to what we need. This was super creative from the team.
Awesome story, thanks for sharing