Elizabeth Laraki
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Reinventing the wheel
A real-life lesson from Rivian to focus on your core competencies and outsource the rest.
Jul 16
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Elizabeth Laraki
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Reinventing the wheel
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Designing AI for When Things Go Wrong
What a travel fiasco taught me about AI, empathy, and designing for real-world complexity.
Jul 11
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Elizabeth Laraki
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Designing AI for When Things Go Wrong
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How Google Maps caught the train
The story of one rider's wayward subway ride that sparked the idea for Google Transit
Jun 5
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Elizabeth Laraki
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How Google Maps caught the train
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The Ghost in the Driver's Seat
Waymo removed the driver, but didn't design for the passenger.
May 23
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Elizabeth Laraki
27
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The Ghost in the Driver's Seat
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The last generation to speak "computer"
As AI begins to speak our language, the era of the human–computer interface is ending.
May 21
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Elizabeth Laraki
84
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The last generation to speak "computer"
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Users Innovate. Builders iterate.
How a nearly-overlooked email changed the way I see innovation.
May 14
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Elizabeth Laraki
25
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Users Innovate. Builders iterate.
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The pixels that made YouTube
How YouTube solved a major strategic hurdle — with a small design change
Apr 4
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Elizabeth Laraki
23
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The pixels that made YouTube
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Just ask for the whole salami
Too often, I see UX flows that progressively ask for a bit of information at a time.
Mar 21
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Elizabeth Laraki
20
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Just ask for the whole salami
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Monopoly Wins
Why this classic game is a great lesson on how to design products.
Feb 14
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Elizabeth Laraki
15
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Monopoly Wins
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Voicemail is a digital junk drawer.
Why the iPhone’s voicemail UX needs a rethink—and how to fix it.
Feb 10
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Elizabeth Laraki
12
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Voicemail is a digital junk drawer.
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Elizabeth Laraki
How to design for people: Stories and insights.
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